PAULO MORGADO IN FORBES MAGAZINE: “EITHER STRATEGY IS BASED ON ACTION OR IT IS NOTHING AT ALL.”
In this interview for Forbes, and titled “Business solutions to the digital challenge”, Paulo Morgado reflects on several topics, but always with innovation, the digital challenge, and the need to adapt to the current times in mind.
He claims that, “How this adaptation to the new environment occurs has an impact on people and on company assets; on the profiles recruited; and, on how to adapt the company’s culture, business processes and leadership.”
The conversation, which ranged over questions about his role as Chief Executive Officer and about his facet as a writer, concluded with a reflection from Paulo Morgado on the role that a managing director must play in times of change. For him, the managing director must adopt various roles: “That of an artist, due to the need for constant creativity; that of an agitator, so as to provoke and awaken a sense of urgency; and that of a scholar, in the sense of fostering constant learning.”