Management framework | Paulo Morgado in Marketeer

//Management framework | Paulo Morgado in Marketeer
Management framework | Paulo Morgado in Marketeer 2018-11-03T07:55:22+00:00

Project Description

Management framework | Paulo Morgado in Marketeer

PAULO MORGADO IN MARKETEER: “MARKETING TOP TWELVE.” (02-2002)

In this article for Marketeer, Paulo Morgado describes a new systematic management framework, called Marketing Top Twelve, which overcomes the growing inadequacies of the classic 4Ps of Marketing.

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