Company strategy (2) | Paulo Morgado in JL

2018-11-03T08:26:48+00:00

PAULO MORGADO IN JL: “SEVEN STEPS TO IMPLEMENTING A COMPANY STRATEGY (II).” (11-08-94)The second of three articles, written by Paulo Morgado for JL, on how to successfully implement a company strategy in seven steps.READ THE FULL ARTICLE >>

Company strategy (3) | Paulo Morgado in JL

2018-11-03T08:19:53+00:00

PAULO MORGADO IN JL: “SEVEN STEPS TO IMPLEMENTING A COMPANY STRATEGY (III).” (29-09-94) The third and last of three articles, written by Paulo Morgado for JL, on how to successfully implement a company strategy in seven steps. READ THE FULL ARTICLE >>

Management framework | Paulo Morgado in Marketeer

2018-11-03T07:55:22+00:00

PAULO MORGADO IN MARKETEER: “MARKETING TOP TWELVE.” (02-2002) In this article for Marketeer, Paulo Morgado describes a new systematic management framework, called Marketing Top Twelve, which overcomes the growing inadequacies of the classic 4Ps of Marketing. READ THE FULL ARTICLE >>