Dana Dunne, Chief Executive Officer at eDreams ODIGEO

DANA DUNNE: “WE GIVE VISIBILITY TO COMPANIES, GENERATE TRAFFIC FOR THEM AND BUILD BUYING WANT.”

Paulo Morgado, Chief Executive Officer at Capgemini Spain, talks with Dana Dunne, Chief Executive Officer at eDreams ODIGEO, in an interview published in magazine APD.

Dana Dunne defends the constant change undergoing at eDreams ODIGEO each day so as to adapt to the changing demands of consumers. eDreams ODIGEO has a Consumer Lab, where products are tested by modifying the strategy and executing it on a minute-by-minute basis through the processing of all consumer data.