Sami Kahale, President of Procter & Gamble Southern Europe

SAMI KAHALE: “LEADERSHIP IS IN THE HANDS OF THE CONSUMER, NOT OF TECHNOLOGY.”

Paulo Morgado, Chief Executive Officer at Capgemini Spain, talks with Sami Kahale, President of Procter & Gamble Southern Europe, in an interview published in magazine TDN.

Sami Kahale talks with Paulo Morgado of the great challenges facing Procter & Gamble in the era of digital transformation, and of his view on the concept of leadership. Also, Sami Kahale reveals his strategy to target and capture consumers over their fifties, while targeting millennials as well.