Project Description
PAULO MORGADO IN DIARIO ABIERTO: “TODAY, STRATEGY ORIGINATES MORE WHILE BEING EXECUTED THAN WHILE BEING DEFINED.” (17.11.2017)
In this interview for Diario Abierto, and given during the conference organised by Capgemini and APD, Paulo Morgado talks about how strategic decisions are taken today, when companies are forced to completing their digital transformation. He bets on a “Strategy-in-Action” model, as he defends in his eighth book, Strategy in Action, recently published by McGraw Hill Education (2017).
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