MIKEL PALOMERA: “CARS HAVE TO START TALKING TO ONE ANOTHER.”
Mikel Palomera has spent half his life working at SEAT. Literally. At the age of 25, he was Head of Logistics Planning for the assembly line at the Martorell plant (Barcelona), and has been climbing up the ladder ever since. Now he is the Managing Director of the company in Spain.
Mr. Palomera has developed, for the Spanish market, the 2018 Strategy, aimed at recovering SEAT’s leading position in our country in 2018, in terms of sales volume, customer satisfaction, and profitability of the car dealership network.
With the launch of SEAT Ateca –which will enable SEAT to compete in the off-road segment– and an investment of 3,300 million Euros, he is certainly on the path to achieving it.