PAULO MORGADO IN JORNAL DE LEIRIA: “THREE SUPPLEMENTARY WAYS TO EVALUATE THE PERFORMANCE OF A COMPANY.” Opinion article by Paulo Morgado for Jornal de Leiria, offering three supplementary ways to carry out a company performance evaluation. READ THE FULL ARTICLE >>
PAULO MORGADO IN JL: “7 STEPS TO A COMPANY STRATEGY (I).” (23-06-1994) The first of three articles, written by Paulo Morgado for JL, on how to successfully implement a company strategy in seven steps. READ THE FULL ARTICLE >>
PAULO MORGADO IN JL: “SEVEN STEPS TO IMPLEMENTING A COMPANY STRATEGY (II).” (11-08-94)The second of three articles, written by Paulo Morgado for JL, on how to successfully implement a company strategy in seven steps.READ THE FULL ARTICLE >>
PAULO MORGADO IN JL: “SEVEN STEPS TO IMPLEMENTING A COMPANY STRATEGY (III).” (29-09-94) The third and last of three articles, written by Paulo Morgado for JL, on how to successfully implement a company strategy in seven steps. READ THE FULL ARTICLE >>
PAULO MORGADO IN JORNAL DE NEGÓCIOS: “FIVE PITFALLS IN COST CUTTING PROGRAMMES.” Opinion article, written by Paulo Morgado for Jornal de Negócios, on why some cost cutting programmes from consultancy firms fail. READ THE FULL ARTICLE >>
PAULO MORGADO IN JORNAL DE NEGÓCIOS: “THE TRAIN IS LATE!” (04-10-2001)Opinion article written by Paulo Morgado for Jornal de Negócios and titled The Train is Late, where he reflects on the state of the country's railway system.READ THE FULL ARTICLE >>
PAULO MORGADO IN MARKETEER: “MARKETING TOP TWELVE.” (02-2002) In this article for Marketeer, Paulo Morgado describes a new systematic management framework, called Marketing Top Twelve, which overcomes the growing inadequacies of the classic 4Ps of Marketing. READ THE FULL ARTICLE >>
PAULO MORGADO IN JORNAL DE NEGÓCIOS: “THE CURRENT STATE OF THE FOOD INDUSTRY.” (04-07-2002) Article, written by Paulo Morgado in 2002 for Jornal de Negócios, where he shares his views on the situation of the food industry back then. READ THE FULL ARTICLE >>
PRÉMIO: “HOW MUCH DOES YOUR BANK CHARGE?” (08-04-2005) Article written by Diogo Simão for PRÉMIO, where he reports that, according to the 2005 World Retail Banking Report, bank commissions could up that very year. READ THE FULL ARTICLE >>
PAULO MORGADO & FRANCISCO DUARTE IN ECONOMIA PURA: “FROM TEACHER TO PARTNER.” Paulo Morgado and Francisco Duarte write an opinion article for magazine Economia Pura, titled “From teacher to partner,” on the topic of consultancy. READ THE FULL ARTICLE >>
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