FEDERICO GONZÁLEZ TEJERA: “THE GREATEST ENEMY OF STRATEGY IS ITS EXECUTION.”
The business plan launched by Federico González Tejera upon his arrival at NH Hotel Group produced positive results in the first year of its execution. In 2014, the company exceeded all market expectations by improving their net result by 76%.
All this, as a result of the measures implemented in order to stimulate sales and keep operating and hiring costs under control. Likewise, the development of NH Collection, premium hotels located in major cities of Europe and Latin America, enabled the company to increase prices and improve their RevPAR (Revenue Per Available Room).
“Strategy is the How. You have an objective –where you want to go– and consider how you want to get there. Strategy is choices. As long as we are faced with clear choices, the path is easy.”