Jaime Rodríguez, Country Manager at BlaBlaCar

JAIME RODRÍGUEZ FROM BLABLACAR: “OUR MAIN COMPETITOR IS THE EMPTY CAR.”

Paulo Morgado, Chief Executive Officer at Capgemini Spain, interviews, on this occasion, Jaime Rodríguez, Country Manager at BlaBlaCar, a long-distance ridesharing service company.

In this encounter, both executives talked about the virtues of this new trust-based business model, “a more sustainable, more social, and more affordable model,” according to Mr. Rodríguez. They both exchanged views on topics such as the co-existence of traditional transport models with new ones, the digital component of this new business model, the future prospects for this business, and even the profile of drivers and passengers of this service.